Consumers can be selective as far as following brands that appeal to them. Just because you’re not seeing much customer engagement with your brand, don’t assume the problem is with your products. In fact, the problem may only be a matter of adjusting how...
Software as a service (SaaS) is one of the biggest and most revolutionary changes to the digital market in years. SaaS allows smaller businesses to be more competitive in the larger market, in addition to the ability to update software regularly without having to buy...
Customer success is recognized as a key driver for recurring revenue models. Through customer retention and revenue streams, customer success is proving to be a vital player that is fueling new artificial intelligence (AI) technology. Customer success is now...
There’s a lot of focus on millennials. Countless articles, research, and conversations pose the question of how to best reach them. However, millennials, who are between 18-34, are no longer the latest generation that businesses need to be marketing to. In fact, most...
The vast majority of markets are very competitive. Your competitors are large multinational firms that have thousands of employees. Customers have a plethora of choice when selecting every product and service they use. There’s one big way you can compete though....
