Every company can come up with its own definition of customer success. For instance, the Customer Service Association defines customer success as “a long-term, scientifically engineered, and professionally directed strategy for maximizing customer and company...
A good CRM system can be a game changer for a company. CRM has now extended beyond just the reach of enterprise level companies to reach a level of accessibility even to small business owners. However, a reliable CRM is an investment, and that means you need to be...
A non-profit organization committed to sharing ideas on a wide array of topics; TED provides the global community a more profound way of understanding and learning. TED Talks, which are short, 18-minute talks, offer listeners invaluable insight into many different...
One of the hottest new trends in exploring consumer experience is learning about the diffusion of innovation. Although diffusion of innovations is certainly not a new theory, it is one that is increasingly used to understand trends in the consumer market. It is also a...
Businesses strive to weather competition by increasing their marketing initiatives. To be successful, businesses must think outside the box and use the most revolutionary marketing measures possible to attract and retain customers in the market. One of the most...
How to Get Customer Satisfaction Data Directly & Indirectly By far the easiest way to get information about customer satisfaction is to ask the customer directly. This is most easily done through surveys. The various surveys that can be employed in this regard are...