The Role Customer Success Plays in Business

The Role Customer Success Plays in Business

Every company can come up with its own definition of customer success. For instance, the Customer Service Association defines customer success as “a long-term, scientifically engineered, and professionally directed strategy for maximizing customer and company...
How to Determine When to Update a Business CRM System

How to Determine When to Update a Business CRM System

A good CRM system can be a game changer for a company. CRM has now extended beyond just the reach of enterprise level companies to reach a level of accessibility even to small business owners. However, a reliable CRM is an investment, and that means you need to be...
4 TED Talks that Relate to Customer Success

4 TED Talks that Relate to Customer Success

A non-profit organization committed to sharing ideas on a wide array of topics; TED provides the global community a more profound way of understanding and learning. TED Talks, which are short, 18-minute talks, offer listeners invaluable insight into many different...
Diffusion of Innovation and the Consumer Marketplace

Diffusion of Innovation and the Consumer Marketplace

One of the hottest new trends in exploring consumer experience is learning about the diffusion of innovation. Although diffusion of innovations is certainly not a new theory, it is one that is increasingly used to understand trends in the consumer market. It is also a...
How Social Media Influencers Can Help a Business

How Social Media Influencers Can Help a Business

Businesses strive to weather competition by increasing their marketing initiatives. To be successful, businesses must think outside the box and use the most revolutionary marketing measures possible to attract and retain customers in the market. One of the most...
How To Use Data to Tell If a Customer is Satisfied: Part Three

How To Use Data to Tell If a Customer is Satisfied: Part Three

How to Get Customer Satisfaction Data Directly & Indirectly By far the easiest way to get information about customer satisfaction is to ask the customer directly. This is most easily done through surveys. The various surveys that can be employed in this regard are...