Measuring customer satisfaction is crucial for any business who wishes to retain loyal customers that equate to higher customer lifetime value. Of course, a customer’s lifetime value cannot be measured solely by the number of their future purchases for there is the...
Consumers can be selective as far as following brands that appeal to them. Just because you’re not seeing much customer engagement with your brand, don’t assume the problem is with your products. In fact, the problem may only be a matter of adjusting how...
Search engine optimization, commonly referred to as SEO, changes so rapidly that it is difficult to keep up. With digital marketing becoming more important to businesses every day, SEO becomes all the more important. Here are some SEO trends to watch for in 2019....
Lily Nathanson, of New York, New York, is happy to announce she is writing a new book. The book, which is a memoir paying tribute to her father, is a work in progress that shares her father’s wisdom and insight. It has provided several therapeutic...
Since cloud computing has changed the business world, it is not surprising that software as a service (Saas) companies are rising in popularity. SaaS allows businesses to use needed software applications on demand. This allows most businesses to perform much more...
Software as a service (SaaS) is one of the biggest and most revolutionary changes to the digital market in years. SaaS allows smaller businesses to be more competitive in the larger market, in addition to the ability to update software regularly without having to buy...
