Every company can come up with its own definition of customer success. For instance, the Customer Service Association defines customer success as “a long-term, scientifically engineered, and professionally directed strategy for maximizing customer and company...
Customer service is the face of every business. As a business, you should focus on empowering your customer service team and organizing them well to ensure that they perform excellently. A well-coordinated customer service team will most likely attract and retain...
A good CRM system can be a game changer for a company. CRM has now extended beyond just the reach of enterprise level companies to reach a level of accessibility even to small business owners. However, a reliable CRM is an investment, and that means you need to be...
One of the hottest new trends in exploring consumer experience is learning about the diffusion of innovation. Although diffusion of innovations is certainly not a new theory, it is one that is increasingly used to understand trends in the consumer market. It is also a...
Businesses strive to weather competition by increasing their marketing initiatives. To be successful, businesses must think outside the box and use the most revolutionary marketing measures possible to attract and retain customers in the market. One of the most...
