Every company can come up with its own definition of customer success. For instance, the Customer Service Association defines customer success as “a long-term, scientifically engineered, and professionally directed strategy for maximizing customer and company...
A non-profit organization committed to sharing ideas on a wide array of topics; TED provides the global community a more profound way of understanding and learning. TED Talks, which are short, 18-minute talks, offer listeners invaluable insight into many different...
How to Get Customer Satisfaction Data Directly & Indirectly By far the easiest way to get information about customer satisfaction is to ask the customer directly. This is most easily done through surveys. The various surveys that can be employed in this regard are...
The Most Important Scores in Measuring Customer Satisfaction Knowing the what is just as important as knowing the how. In other words, understanding which metrics measure customer satisfaction best is just as important as going out and obtaining those metrics (the...
Measuring customer satisfaction is crucial for any business who wishes to retain loyal customers that equate to higher customer lifetime value. Of course, a customer’s lifetime value cannot be measured solely by the number of their future purchases for there is the...
