Every company can come up with its own definition of customer success. For instance, the Customer Service Association defines customer success as “a long-term, scientifically engineered, and professionally directed strategy for maximizing customer and company...
Customer service is the face of every business. As a business, you should focus on empowering your customer service team and organizing them well to ensure that they perform excellently. A well-coordinated customer service team will most likely attract and retain...
Consumers can be selective as far as following brands that appeal to them. Just because you’re not seeing much customer engagement with your brand, don’t assume the problem is with your products. In fact, the problem may only be a matter of adjusting how...
There’s a lot of focus on millennials. Countless articles, research, and conversations pose the question of how to best reach them. However, millennials, who are between 18-34, are no longer the latest generation that businesses need to be marketing to. In fact, most...
Customer Success Managers work diligently to proactively create long-term success for their clients. Once a client is onboarded, it is up to the customer success manager to maintain a good relationship with the client and ensure that their interactions with the...
A key part of a company’s success comes from having a robust customer base and being able to hold good relationships with top stakeholders, or executive champions, on the client side. Strong relationships are what every company needs to have in order to excel in their...
