Businesses strive to weather competition by increasing their marketing initiatives. To be successful, businesses must think outside the box and use the most revolutionary marketing measures possible to attract and retain customers in the market. One of the most...
How to Get Customer Satisfaction Data Directly & Indirectly By far the easiest way to get information about customer satisfaction is to ask the customer directly. This is most easily done through surveys. The various surveys that can be employed in this regard are...
The Most Important Scores in Measuring Customer Satisfaction Knowing the what is just as important as knowing the how. In other words, understanding which metrics measure customer satisfaction best is just as important as going out and obtaining those metrics (the...
Measuring customer satisfaction is crucial for any business who wishes to retain loyal customers that equate to higher customer lifetime value. Of course, a customer’s lifetime value cannot be measured solely by the number of their future purchases for there is the...
Consumers can be selective as far as following brands that appeal to them. Just because you’re not seeing much customer engagement with your brand, don’t assume the problem is with your products. In fact, the problem may only be a matter of adjusting how...
