One of the hottest new trends in exploring consumer experience is learning about the diffusion of innovation. Although diffusion of innovations is certainly not a new theory, it is one that is increasingly used to understand trends in the consumer market. It is also a...
Businesses strive to weather competition by increasing their marketing initiatives. To be successful, businesses must think outside the box and use the most revolutionary marketing measures possible to attract and retain customers in the market. One of the most...
