The Role Customer Success Plays in Business
Every company can come up with its own definition of customer success. For instance, the Customer Service Association defines customer success as "a long-term, scientifically engineered, and professionally directed strategy for maximizing customer and company...
Strategies for Improving Your Team’s Customer Service
Customer service is the face of every business. As a business, you should focus on empowering your customer service team and organizing them well to ensure that they perform excellently. A well-coordinated customer service team will most likely attract and retain...
How to Determine When to Update a Business CRM System
A good CRM system can be a game changer for a company. CRM has now extended beyond just the reach of enterprise level companies to reach a level of accessibility even to small business owners. However, a reliable CRM is an investment, and that means you need to be...
4 TED Talks that Relate to Customer Success
A non-profit organization committed to sharing ideas on a wide array of topics; TED provides the global community a more profound way of understanding and learning. TED Talks, which are short, 18-minute talks, offer listeners invaluable insight into many different...
Diffusion of Innovation and the Consumer Marketplace
One of the hottest new trends in exploring consumer experience is learning about the diffusion of innovation. Although diffusion of innovations is certainly not a new theory, it is one that is increasingly used to understand trends in the consumer market. It is also a...
How Social Media Influencers Can Help a Business
Businesses strive to weather competition by increasing their marketing initiatives. To be successful, businesses must think outside the box and use the most revolutionary marketing measures possible to attract and retain customers in the market. One of the most...
How To Use Data to Tell If a Customer is Satisfied: Part Three
How to Get Customer Satisfaction Data Directly & Indirectly By far the easiest way to get information about customer satisfaction is to ask the customer directly. This is most easily done through surveys. The various surveys that can be employed in this regard are...
How To Use Data to Tell If a Customer is Satisfied: Part Two
The Most Important Scores in Measuring Customer Satisfaction Knowing the what is just as important as knowing the how. In other words, understanding which metrics measure customer satisfaction best is just as important as going out and obtaining those metrics (the...
How to Use Data to Tell if a Customer is Satisfied: Part One
Measuring customer satisfaction is crucial for any business who wishes to retain loyal customers that equate to higher customer lifetime value. Of course, a customer’s lifetime value cannot be measured solely by the number of their future purchases for there is the...
5 Ways Businesses Can Boost Customer Engagement
Consumers can be selective as far as following brands that appeal to them. Just because you're not seeing much customer engagement with your brand, don't assume the problem is with your products. In fact, the problem may only be a matter of adjusting how you interact...